Cadbury Dairy Milk has unveiled a fresh new look, with a distinctive and modern twist, for its iconic chocolate slabs.
The refreshed look reflects the brand’s natural goodness and philanthropic spirit, envisioned by founder John Cadbury over a century ago. While chocolate lovers can still expect the same delicious Cadbury Dairy Milk quality that they have come to expect from each slab, the new elevated packaging emphasises Cadbury’s vision to inspire goodness through its products, people and programmes.
Taking cues from the archives, The Dairy Milk logotype has been recrafted to include the distinctive Dairy Milk pattern from the original 1905 pack. This adds greater depth to the iconic Cadbury purple packaging, further showing and amplifying the distinct variants, ensuring chocolate lovers have no trouble finding their favourite flavour in-store.
The iconic Glass & a Half logo, which amplifies Cadbury Dairy Milk’s generous nature, has also been redesigned to link directly with the chocolate slab, which together with the natural ingredient notes, highlights the quality of the ingredients and the classic creamy Cadbury Dairy Milk taste that South Africans love.
The new-look packaging proudly showcases the Cocoa Life logo, which represents the Mondelez 100% sustainably sourced cocoa programme. Cocoa Life is Cadbury Dairy Milk’s commitment to keep building and empowering resilient, thriving cocoa farming communalities to produce its 100% sustainably sourced cocoa beans. Every time you purchase your favourite Cadbury Dairy Milk chocolate, you are generously giving back – this is the brand’s promise to you.
The Cocoa Life sustainability programme has been integral to the brand over the past eight years. The programme supports building a thriving cocoa supply chain by increasing cocoa productivity and empowering local cocoa farming communities to improve their resilience. This rings true to how the Cadbury brothers supported communities in the early 1900’s – working on the ground to help men and women grow quality cocoa.
The programme focuses on turning cocoa into a business of choice for the 175,000 cocoa farmers, creating inclusive and empowered communities that concentrate on sustainable farming practices, upskilling women, youth development through ongoing education and reading opportunities as well as teaching these communities how to conserve, protect and restore the surrounding forests and lands.
To date, Cocoa Life has assisted in planting 1.2 million trees in cocoa regions across the world. By 2025, Mondelez has committed to having all its chocolate brands, across the globe, source their cocoa through the programme.
“As an iconic brand here in South Africa and the world over, our refreshed Cadbury Dairy Milk packaging is an example of our commitment to continue to stay true to our roots offering a truly authentic brand, crafted from ethically sourced ingredients and in a manner we can all be proud of to deliver our delicious quality chocolate,’’ says Lara Sidersky, Mondelez SA, Category Lead for Chocolate.
Langa Khanyile, Chocolate Equity Lead for Mondelez Sub Saharan Africa added, “Ours is a brand that is built on generations of wholesome goodness, authenticity and generosity. Cadbury Dairy Milk inspires the kind of nostalgia and a deep-rooted sense of connection that other brands can only dream about. We knew there was a need to deliver more than just a newly refreshed and modernised design, we wanted to recapture the very spirit of Cadbury; drawing inspiration from our rich heritage to create a modern and playful identity that still has clear recognition amongst consumers.”
Cadbury Dairy Milk in its refreshed packaging is currently starting to filter into major retailers countrywide. Look out for your new look favourite flavour including Milk Chocolate, Mint Crisp, Top Deck, Fruit & Nut and Wholenut with more variants in new packaging coming soon.